HTML5 Games & Playable Ads

We create high-end playable ads, HTML5 games and interactive special projects. We invest in every detail: from rich graphics and live Spine animation to fine-tuned game balance.

In the end, we deliver a custom product that truly engages people, holds their attention for hours and smoothly guides them toward the intended action.

15+ years of expertise in digital marketing, game development and programmatic platforms
Deep engagement Game mechanics that hold audience attention. Real campaign metrics record session lengths of up to 16 hours in a single promo project, proving the effectiveness of the game design and retention triggers.
100% moderation readiness for Unity Ads, Mintegral, Moloco and AppLovin
Technical optimization We know the file-size requirements of ad platforms. We work with Spine animation and procedural animation options, optimizing code and complex visuals to meet network limits (Google, Meta, Unity Ads). We ensure proper adaptation, fast loading and smooth device performance.

Interactive Production Without Extra Layers

Mechanics, prototype, build and launch in one managed process.

Mechanics Built Around KPIs

CTR, retention, leads, target action.

Managed Production

We lock scope, key risks, deadlines and milestone checkpoints.

Engineering for Launch

Platforms: Google, Moloco, Unity Ads, Mintegral.

Why 109games

01 // DIRECT CONTACT

There is no chain of intermediaries, bloated management layer or random freelance pool behind the studio. You work directly with a tight team of engineers, technical artists and Spine animators. We build bespoke products, and that cannot be cheap.

02 // GAME MECHANICS

Audience retention

Every pixel, jump mechanic and animation timing is tuned by hand. Our focus on deep game design helps create projects with unusual retention, turning casual users into brand fans. Where ordinary creatives disappear after 5 seconds, people stay in our games for hours.

03 // FULL CYCLE

Production from concept to final build

We take on the full production pipeline: from concept, prototype and unique art to development, optimization and the final single-file build. The result is a lightweight interactive experience prepared for ad network requirements, mobile performance and user engagement from the first seconds.

What we do

Playable Ads

Game-based ad creatives: mechanic, first screen, CTA, adaptation and build.

HTML5 Games

Mini-games and browser projects for brands, promos and digital activations.

Telegram Mini Apps

Game-based Mini Apps for Telegram: scenario, UX, logic and stable implementation.

Demos and Mechanics

Anonymized examples without brands or NDA details.

Playable Ads

HTML5 Games

Most of our B2B projects and commercial special projects are under NDA. We strictly respect confidentiality and do not publish client source code or visuals in public.

Write to us and we will share a private presentation with gameplay mechanics, architecture examples and anonymized demos tailored to your brief.

Request case studies on Telegram By email

Production Pipeline

01 Audit

Technical Audit & Spec

We define project KPIs, analyze target network specs (Unity Ads, AppLovin, Google), and lock build-weight limits and API requirements.

02 Prototype

Core Mechanic

We build an interactive Phaser 3 prototype without final art, then test UX, response speed, game-loop logic and engagement.

03 Production

Engineering & Compression

Final code assembly. Assets are optimized, textures packed into atlases, and audio and graphics compressed for moderation requirements.

04 Launch

QA & Global Deploy

We test on real iOS/Android devices, validate the build in ad-network sandboxes and deliver the final single-file project.

FAQ

Where is the best place to start?

Usually with a short discussion of the task. After that, it becomes clear whether the project needs a prototype, a first working version or a full release.

Can you join an existing project?

Yes. We can step in at the stage of refinement, stabilization, adaptation or release preparation.

Do you work as a fixed team?

We handle the core technical work directly and bring in trusted specialists for design, graphics, sound, animation and other roles when needed.

Can you adapt the project for different platforms?

Yes. If needed, adaptation for different environments is planned from the beginning.

Let’s discuss the task

Need a playable, an HTML5 game or a Telegram Mini App?

Send us the task, brief or references. We will tell you what is realistic, where it makes sense to start and what format of work fits this project best.